Justin McCray Color Rush Jersey , the impact of earnings can be viewed in multiple ways.For the Packers, for example, the notion that the team had record revenues in its most recent fiscal year is balanced by the reality that, as explained by the , profits dropped by 97.9 percent.But profits dropped because expenses increased, dramatically. Expenses increased dramatically because the Packers, during their most recent fiscal year, paid out gigantic money to re-sign quarterback Aaron Rodgers and to sign linebacker Za'Darius Smith, linebacker Preston Smith, safety Adrian Amos, and guard Billy Smith.The Packers dished out many millions in signing bonuses to Rodgers and the newcomers during the 12-month window ending on March 31, 2019. The new guys got $56 million collectively; Rodgers got $57.5 million on his own.It’s easier for the Packers to shrug at a slim profit given that they don’t have an owner who hopes to siphon off cash for the purposes of buying superyachts or rare guitars. CEO Mark Murphy characterized that dynamic somewhat differently.“We don’t have a rich, deep-pocketed owner, so we have a $400 million corporate reserve,” Murphy said via the . “Three or four years ago https://www.thepackersfanshop.com/Marwin-Evans-Jersey , we put $50 million into the corporate reserve. It’s grown since then with investment returns, and we’ve made significant investments in real estate around this area.”Putting $50 million into corporate reserve is another way of saying, “We consciously chose not to spend that money on making the team better.” And this continues to be perhaps the most glaring aspect of the labor deal that the NFL Players Association needs to address in talks that are scheduled to resume this week.Currently, individual teams are required to spend only 89 percent of the salary cap, on a four-year rolling average. This means that 11 cents of every cap dollar can be retained by a team as pure, raw profit.Think about the teams that are carrying huge amounts of cap space. Some fans cheer about the existence of a major surplus, but that’s money that could have been spent on players. Instead, it counts as profit.Indeed, it Ted Thompson were still the G.M. in Green Bay, the Packers likely would have had profits of more than $50 million in their most recent fiscal year, because big money wouldn’t have been spent on four expensive free agents.The real message is that the Packers can keep spending major amounts of money. After all, the Packers spent like never before and also struggled through another disappointing season, . Which means they didn’t have to even touch that $400 million reserve to make ends meet.While the article that has landed in newspapers and websites throughout the country focuses on the dramatic drop in Packers profits, the news actually is very good for the Packers and the rest of the NFL. For all teams, revenue has grown to the point where even non-playoff teams can go on a massive Jermaine Whitehead Jersey , unprecedented spending spree and still end up with more cash in than cash out. GREEN BAY, Wis. (AP) — Going into his first practice as Packers head coach, Matt LaFleur is trying to downplay the past.At least a little bit.“I wanted to make it about these guys,” LaFleur said following Tuesday’s minicamp practice.“When you come to the Green Bay Packers, obviously, you respect the tradition, the history, but, for us and this football team, it’s about making history.“We’ll always pay credit and respect to what’s been done here in the past, but it’s moving forward. And the expectation level is always going to be great in this organization, as it should be, and that’s really the vibe and what I want our guys to focus on.”After eight consecutive playoff berths, the Packers have fallen short of the postseason the past two seasons. After winning two MVP awards and challenging for a third in 2016 while propelling the team to the NFC championship game, quarterback Aaron Rodgers has struggled by his stellar standards.LaFleur has been busy putting his fingerprint on the team. It’s been small but noticeable things Aaron Ripkowski Color Rush Jersey , such as painting the hallways and meeting rooms a bright white.“There was a lot of paint involved,” LaFleur joked.And it’s been big things, such as conducting a pre-draft minicamp and teaching a new offensive system.Tuesday’s practice was the first time the team hit the practice field since December.Only a fraction of the playbook has been installed, but Rodgers likes all the big plays he’s seen on video.“I think what every coach will do in this situation — and it happens whether you’re putting in new plays with the same system or when it’s wholesale changes — the clips that we’re seeing of this offense are big plays,” Rodgers said.“They’re showing us these plays and Julio (Jones is) running 80 for a touchdown or hitting Santana Moss or DeSean Jackson for big plays. Those are exciting. You look at those and go, ‘Man, this offense is incredible.’ It’s obviously cherry-picked to look as good as possible. The plays look great on the film. It’s going to be incorporating them with the guys that we have and finding who those guys are who run those plays best and putting our best players in position to make an impact in the game.”Rodgers was in a playful mood, fielding questions about “Game of Thrones” and the Milwaukee Bucks — the NBA team for which he is a minority owner. After two difficult seasons for the Packers, LaFleur wants to make things fun again.“I think when you really sit down and think about it, whether you’re coaching in this league or whether you’re playing in this league, you’ve got to feel pretty fortunate that you’re in the position that you’re in,” LaFleur said.“So why not go to work every day and have fun with it? It does not need to be an uptight environment. We can certainly come in, get our work done, and have a ball doing it. Because at the end of the day, it’s about guys playing football https://www.thepackersfanshop.com/Demetri-Goodson-Jersey , you know? It’s still playing. So, we want to have a blast each and every day.”Rodgers compared learning LaFleur’s offense to learning a new language. So, it seems, is LaFleur’s approach to the team’s rich history.“I think the great thing about Matt is it’s been very clear messaging,” Rodgers said. “He’s been great in front of the room. It’s a forward focus. It’s about building today for a better tomorrow. He’s done a great job of talking about how the most important thing is us moving forward together and having a deference and appreciation for the past.“But, you know, it’s not like we haven’t won a Super Bowl in a while, so that’s the goal, and it’s about doing things with this team right now. I mean, it’s Green Bay. The history and tradition of excellence so nobody has a problem with the past or bashing the past or offending anybody from the past. But we want to do something special moving forward.”