TAG Heuer Monaco is a famous watch series, known for its one of a kind design and deep race culture. Here are more associated contents for you:
Historic background: The series was created in 1969, and its subversive design broke the traditional the making of watch stereotype. A year after the launch, Jack Heuer introduced it to the filming website of the movie " Drive", and the starring actor Dorrie McQueen loved it as well as wore it in every picture, making it famous and becoming synonymous with racing culture.
Design features: It has an famous square case with a beveled sapphire crystal, which is extremely recognizable. The crown is generally located on the left. This unique style comes from the Calibre eleven movement it carries, that is one of the first automatic chronograph actions in the history of horological industry. This design has also turn into a signature feature of the Monaco series.
Collection models: In addition to the aforementioned Monaco V4 and “Dark Lord”, there is also the Monaco Split-Seconds Chronograph, which combines Swiss watchmaking craftsmanship with fashionable ergonomic design, and is a strong tribute to TAG Heuer’s racing DNA; the Monaco Racing Green Chronograph will pay tribute to the long historical past of British motorsport as well as its iconic green paint; in order to commemorate the 80th Monaco Grand Prix, the first Monaco Chronograph with a skeletonized switch was also launched.
Brand Cooperation: This year, TAG Heuer and the Automobile Club de Monaco grew to become the official partners of the Monaco Grand Prix. In 2025, TAG Heuer became the very first title partner of the Monaco Grand Prix, further building up its close connection with motorsport.